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Wear species protection on your sleeve
Citizen just launched Tatzoo, an innovative project that recruits young leaders to launch creative community-based projects to help save local endangered species. The incentive for participants is the chance to receive custom artwork of their chosen species by one of 11 world-class tattoo artists.
The project is supported by a TogetherGreen Fellowship I received from the National Audubon Society. As I say, it was a crazy idea that Audubon was brave enough to believe in it and Citizen was creative enough to bring it to life.
Not many young people realize we are on the verge of the sixth greatest extinction in over 25 million years, threatening to kill 30% of all species within our lifetimes. That's messed up, heartbreaking, and incredibly dangerous. This project stemmed from the belief that my generation must unleash our fresh ideas, fearless attitudes, and social connectivity to tackle this crisis, starting with our local species and communities. [...]
100% Cork Petition
Recently, we began a partnership with Apcor, the Portugese Cork Association in order to incite consumers towards pressuring American winemakers to use exclusively natural cork in their bottles. We found that a lot of questions people had were based on misconceptions about cork and how it is produced.
This was even further amplified by discussions on the facebook wall. So seeing as how this is the most talked about portion of our adventure to evangelize the sustainability & natural properties of cork and the cork forest ...here are the best tidbits that one should take away:
1. The bark is sustainably harvested--cork oak trees are not harmed or cut down to produce corks.
2. The cork forests of Portugal are the second largest bio-gem in the world, after the Amazon rainforest.
3. Cork naturally sequesters carbon--CO2 emissions are 24x higher for screwcaps and 10x higher for plastic stoppers than natural cork. [...]
