Citizen just launched Tatzoo, an innovative project that recruits young leaders to launch creative community-based projects to help save local endangered species. The incentive for participants is the chance to receive custom artwork of their chosen species by one of 11 world-class tattoo artists.

The project is supported by a TogetherGreen Fellowship I received from the National Audubon Society. As I say, it was a crazy idea that Audubon was brave enough to believe in it and Citizen was creative enough to bring it to life.

Not many young people realize we are on the verge of the sixth greatest extinction in over 25 million years, threatening to kill 30% of all species within our lifetimes. That's messed up, heartbreaking, and incredibly dangerous. This project stemmed from the belief that my generation must unleash our fresh ideas, fearless attitudes, and social connectivity to tackle this crisis, starting with our local species and communities. [...]