Pass the Ball, WebEx Events

The role of collaboration in driving meaningful outcomes can’t be overstated. Citizen has been working with Cisco WebEx to demonstrate the power of its collaboration platform, and ease and versatility of conducting live online meetings. Meetings are suddenly a new form of media – media that is interactive, as well as recordable, archivable and sharable. Citizen has sought to showcase the medium by producing and hosting high-profile online events over WebEx, using a combination of social media and paid media to drive attendance and engagement.

The Pass The Ball speaker series has recently featured big thinkers such as Sir Richard Branson, Chris Anderson, Alice Waters, and Guy Kawasaki. We’ve also hosted events with The Economist, ESPN, WWF, Rock the Vote, and USA Network. Our team has led the website development, talent recruitment, and production, as well as spearheading the online marketing activities to promote the overall program.